Just as dieticians recommend following the U.S. Department of Agriculture food pyramid for our own dietary needs, Innova applies this same principle when creating foods for our animal friends. Every Innova pet product, including our new Nutrient-Enhanced Innova Flex stews, incorporates elements from the five food groups - meat, dairy, vegetables, fruit and grain - plus essential fats and oils to deliver supreme nutrition for the overall health of your dog or cat.

Innova was the first true holistic health food for pets. Every dog food, cat food and pet treat in our line is made with farm-fresh, all-natural ingredients from the five food groups to supply optimal nutrition for peak performance at every life stage.

No other pet food supplies so much natural nutrition in a pet food your dog or cat will actually eat – and enjoy!